How to Avoid These 7 Common SOCIAL MEDIA Mistakes

What has always been the simplest way to generate home based business? Referrals from existing customers with their friends and families.

Creating raving fans who sing your praises to others is both the least expensive & most productive form of advertising. A lot of people tune out traditional means of advertising. Only one 1 in 6 television commercials actually generate a positive return on investment. No-one under 70 uses Yellow Pages for anything. But over 80% of consumers will make a purchasing decision in line with the input of friends and family.

Social media marketing supplies the electronic platform for referral marketing to exist. Over 800 million users worldwide use Facebook. The average Facebook user has 130 friends and is connected to over 80 Pages, Groups, and Events. Over 1 billion tweets go out each week. YouTube has over 100 million views each day. The prospect of your message to be spread by raving fans is more frequent today through social media marketing than any other time in the history of business. Can your organization afford not to participate in this marketing revolution?

If you’re like me, you study from making mistakes. However, if you can learn from the mistakes of others, then you will achieve success quicker. Why not learn from the mistakes of others? Here are some common mistakes new marketers make when attempting to create and implement a social media marketing plan:

I’ll figure it out when i go- the biggest time waster is going into a social media marketing campaign without any plan. Take time to get educated on social networking sites. Not all sites were created for businesses. Also, once you understand a site, learn all of the benefits of the website. Correcting mistakes is very time consuming and will lead to many business owners abandoning their plan and walking away from the strategy. Instead, learn the basics of setting up these site, understand the different options, and spend your time engaging rather than fixing problems. There are good online educational programs on the market that can teach business owners on how to create and implement a social media plan.

Let’s add 100 sites in a single day- it’s tempting to venture out and develop a Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare account all at one time. But the problem with this strategy is that should you grow too fast, you won’t be able to match all the benefits of each site. The best approach would be to create one site, like Facebook, learn the details and properly implement. Create your Fan page, join groups, participate in events, and build relationships others. If you start up 12 at once, you won’t be as active as well as your lack of participation could defeat your current goal. It’s better to have one or two 2 completely utilized social media sites than 100 poorly designed and ignored platforms.

Profiles don’t matter- users of social media marketing won’t engage with people who don’t have complete profiles. Given the popularity of Twitter, Facebook, and Google+, many people will see you before they find your site. If they find your site and you have a pic of one’s logo, no pic, or hardly any personal information, then they will most likely ignore you. Social Media Marketing agency can be your first impression, so be creative, be thorough, but most of all, be personable.

Here’s the pitch- here’s the biggest stumbling block for most beginning marketers. Once they have an audience, they feel compelled to broadcast their message to the masses. This sort of media is a huge mistake and you’ll be ignored if you try out this on social media. Traditional a proven way marketing practices are a dying breed and attempting to imitate these ineffective methods on a fresh medium will yield exactly the same failed results. Instead of selling your product, educate the masses and establish yourself as an expert in the field in which you are practicing. For instance, if you are an agent, instead of promoting yourself and your site, educate homeowners on which they can do to market a house themselves. In reality, only a small percentage of people will act on do-it-yourself content. By giving valuable information, you will become an expert about them. Then, when the reader is preparing to sell her or his house, they will most likely ask for your services.

Same method of communication- not everyone receives information through the same medium. Some people like to read, others like video, and some people will be attracted to pictures on your site. The key is to mix up how you post. If you simply put out a blog every day, your followers can be blind to your communication method. Change it out up a little. When you have a blog one day, then put up a straightforward video the next. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you’ll achieve.

Peaks and valleys- be consistent in your social media activity. This doesn’t imply that you have to make posts multiple times every day. But if your goal is to make 30 Facebook posts monthly, you’ll find it’s better to have 1 post each day than 3 days with 10 posts.

Take action all yourself- did you ever have multiple email accounts? I used to truly have a hotmail, yahoo, and gmail account that I’d use to communicate with people. Having to log into multiple accounts every day to check on the emails became annoying, frustrating, and ineffective. The fact is, it became to frustrating to do this and I hardly ever used my email. However, once I learned to load most of my email accounts into Outlook, I was able to efficiently check and utilize the benefits of email. The same applies to social media. If you have to log into and log from 5 different social media sites each day, it will become tiresome and your degree of engagements on these sites will dwindle. Therefore, utilizing tools which will enable you to log into all of your social media accounts for interactions may be the best way to ensure that you consistently implement your social media plan. Again, there are some good all-in-one social media marketing dashboards that will allow you to streamline your accounts and social networking efforts.
In summary, if you are a small business owner seeking to create a social media plan for your business, then you absolutely should learn how to utilize the technology and find tools to work with you in the daily utilization. Unless you know how to create a house and you don’t possess a hammer, that house isn’t going to get built. By firmly taking the steps listed above in this posting, it is possible to quickly and effectively create & implement your personal profitable social media plan.